Summary
Prasino Ladi, a subsidiary of Motor Oil Group, is a company specialized in collecting used frying oils for biodiesel production in Greece. To enhance their engagement with households and businesses, they partnered with Backbone Europe and Expresia to develop a website and a mobile app. This app streamlines the collection process by enabling on-site pickup scheduling, complementing Prasino Ladi's existing network of over 2,500 collection points across Greece.
The Client
Prasino Ladi, established in 2011, operates in the recycling and biodiesel production sector in Greece. The company's mission is to collect and recycle up to 50% of the used cooking oil generated by restaurants, industries, hotels, and other businesses annually. With processing facilities in Athens and Thessaloniki, Prasino Ladi prepares the collected oil before sending it to its parent company’s factory in Volos for biodiesel production.
Beyond its core operations, Prasino Ladi is committed to educating the Greek public about the importance of recycling cooking oil. The company actively collaborates with schools, municipalities, and various organizations to spread awareness about the negative environmental impact of improper oil disposal. This educational initiative aligns with their broader goal of encouraging all Greeks to participate in the frying oil recycling process.
The Project
With Expresia, Prasino Ladi has engineered a cutting-edge digital ecosystem that revolutionizes used cooking oil collection across Greece. This dynamic solution not only streamlines operations but also engages users through a multi-faceted approach:
- A website that acts as a central hub, providing comprehensive information about Prasino Ladi's services and fostering engagement with businesses and individuals.
- A user-friendly mobile app that allows users to seamlessly schedule on-site pickups, making oil recycling effortless and convenient.
- A robust backend system with a custom admin layer that seamlessly connects the app and server, providing the Prasino Ladi team with real-time insights and control over operations.
Expresia's platform further empowered Prasino Ladi to create a unified and exceptional user experience across all digital touchpoints. The platform's adaptability enabled the development of both web and mobile applications with shared assets, significantly accelerating time-to-market.
Additionally, Expresia's built-in multilingual capabilities facilitated localization, ensuring the platform is readily accessible to the Greek market, with the potential for future expansion into English and other languages.
Prasino Ladi's ambition extended to establishing a vast network of over a thousand collection points across Greece. Strategic partnerships with major supermarket chains as well as Avin and Shell gas stations made oil recycling easily accessible to Greek citizens and promoted environmental awareness and sustainability.
Expresia's scalable platform has been instrumental in supporting Prasino Ladi's rapid growth and expansion. This robust foundation positions Prasino Ladi to continue leading the way in sustainable oil collection and recycling, driving positive change for the environment and the community.
Expresia's Edge
Expresia's robust feature set proved instrumental in addressing the unique challenges presented by the Prasino Ladi project. The platform's web framework enabled rapid development of both the backend system and the custom admin interface, significantly reducing time-to-market for these critical components.
The flexibility of Expresia was particularly valuable in facilitating seamless integration with the Flutter-based mobile application. This adaptability ensured smooth data flow between the app and the server, creating a cohesive user experience across all touchpoints.
Scalability was a key factor in the project's success, and Expresia's architecture rose to the challenge. The platform effortlessly supported the management of a large number of collection points and user requests, a crucial capability given the project's nationwide scope.
In meeting the strict security and compliance requirements set by Motor Oil Group, Expresia's robust security features played a pivotal role. The platform's built-in safeguards and customizable security protocols were essential in achieving compliance with European Union regulations on information privacy, a non-negotiable aspect of the project.
While the current interface is primarily in Greek, Expresia's built-in localization capabilities have laid the groundwork for potential future expansion into English-language support. This foresight in addressing language barriers positions the solution for possible international growth.
The ability to quickly create a tailored control panel using Expresia streamlined the management of the entire system. This custom admin interface enhanced operational efficiency, allowing Prasino Ladi to manage their expanding network of collection points and users effectively.
While the project continues to expand, it has already achieved significant reach, encompassing over a thousand locations and establishing partnerships with major supermarket chains and Avin and Shell gas stations across Greece. This strong foundation positions the solution for continued growth and impact in the future.
This extensive network positions Prasino Ladi for significant expansion in its oil collection and recycling efforts, with Expresia's scalable platform ready to support this growth every step of the way.